Third Annual Targa Trophy Road Rally

Targa Trophy, North America’s premier automotive lifestyle rally event, plans to zip through Southern California’s finest cities as it gears up to launch its first ever triple crown series. The unique proceeding will provide sports car enthusiasts the opportunity to showcase their vehicles during an energy-charged day incorporating competition, luxury automotive exhibitions and A-list parties, produced by Overell, Inc.

“Targa Trophy captures the characteristics of yesteryear’s motorsport events with a fresh twist,” explains Jason Overell, owner of Overell, Inc. and founder of the third annual road rally. “This is an unparalleled automotive driving exhibition, infused with excitement, and boasting an extremely impressive spectacle of exotic and specialty sports cars.”

Targa Trophy caters to the West Coast’s sports car aficionados, supplying them with a unique platform to celebrate and exhibit their passion for supreme driving machines. Each event is comprised of 300 miles of adrenaline-pumping rally competition with 100 cars driving in and out of luxury destinations, creating an unparalleled luxury automotive experience for thousands of awe-inspired spectators. A strategic point system challenges the skill of both drivers and navigators to hit a series of check-points in predetermined times. Ferraris, Lamborghinis, Bugattis, Porsches and more will maneuver the course in each leg of the series with the promise of a visually stimulating experience.

Following the success of the 2008 production that took Beverly Hills, Santa Barbara and West Hollywood by storm, the 2009 series will commence on May 30 in Orange County. Drivers will take off from renowned shopping destination, South Coast Plaza, enjoy a scenic route to Imago Gallery in Palm Springs and, finally, cruise through the finish line in front of a waiting crowd back at South Coast Plaza.

The ralliers travel to San Diego on June 27 where the start and finish festivities will take place at the W San Diego. Drivers will spend their day riding from San Diego to a mid-day check point at Harrah’s Rincon Casino and back to an after party at the W Hotel.

September 19 will be the grand finale for Targa Trophy 2009. Entrants will be sent off from Fred Segal and travel to Big Bear Mountain for a beautiful scenic drive. The highly-anticipated culmination of the series will be held at an undisclosed location in Los Angeles.

In each city, the finish line festivities will be followed by a private award ceremony for rally participants and an after party featuring top music entertainment and lifestyle sponsors that is open to fans and spectators.

To learn more about Targa Trophy 2009, register for any of the upcoming rallies, receive email updates or join our automotive and lifestyle sponsoring brands, visit

Overell Inc. is known for developing and producing a wide cache of exclusive lifestyle events targeting the lifestyle consumer market. Founded by marketing and concept visionary Jason Overell in 2002, Overell Inc. has fast become a beacon in the luxury marketing and event planning industry. Innovative concepts and cutting edge design have brought demand from notable brands and entities ranging in such diverse categories as nightlife and entertainment promotions, hospitality, retail, film production and commercial real estate. Some notable clients include Lamborghini, Bentley, Armani Exchange, Fred Segal, Revlon, Wasatch Yachts, Moet & Chandon Champagne, Grey Goose Premium Vodka, Westfield Malls, Starwood W Hotels, 60 Thompson Hotels, Symbolic Motor Car Company, Museum of Contemporary Art San Diego, Oliver McMillan Commercial Development, San Diego Film Festival, 944 Magazine and Modern Luxury Publications.

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