The name Lorinser stands for individually customised automobiles and for high-end design, luxury and lifestyle. Lorinser has remained faithful to these standards with its new Fashion Collection, and presents not only new, exclusive fashion for men, but also a stylish collection for ladies bearing the label "fashion by Nina Lorinser".

With the new Fashion Collection, the family-owned business Lorinser is demonstrating that it not only knows how to kit out vehicles, but also the people in the vehicles. The modern and diversely interpreted Lorinser family crest is once again found as the central designing label.

The men's collection presents itself with a casual yet elegant fit and our man is ready for the summer party or stroll through town. The "76" points to the origins of the vehicle customizing, thus creating a bridge between the past and the present. Short and long-sleeved versions of the men's polo shirts come in a perfect leisure outfit. Loosely cut T-shirts, fashionable long-sleeved shirts, all with elaborate art print in Lorinser design, supplement the product range for stylish appearance on any occasion.

When the weather's cooler, the sporty, elegant Troyer is the perfect garment and cuts a perfect figure with its discreetly tone-in-tone embroidered Lorinser label, fashionable stand-up collar and short zipper. One absolute highlight of the Lorinser Collection is the stylishly cut men's jacket. In an elegant black, it is suitable on almost all occasions yet gives off a particularly striking masculine touch.

In contrast to the masculine appearance of the men's line, the ladies' outfits present themselves body conscious and feminine, but always sporty in their cuts and design: there is a choice of T-shirt, polo and cheeky zipped jacket with matching sexy lady pants.

For more information please visit http://www.sportservice.lorinser.com;