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	<title>Mercerdes Tuning Magazine &#187; other</title>
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	<description>All the information for the Mercedes tuning enthusiast</description>
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		<title>Super GT Carlsson C25 Royale</title>
		<link>http://www.mercedestuningmag.com/super-gt-carlsson-c25-royale/</link>
		<comments>http://www.mercedestuningmag.com/super-gt-carlsson-c25-royale/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 00:21:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[other]]></category>
		<category><![CDATA[C25]]></category>
		<category><![CDATA[Carlsson]]></category>

		<guid isPermaLink="false">http://www.mercedestuningmag.com/?p=1636</guid>
		<description><![CDATA[Carlsson recently presented its new C25 Royale Super GT at the Geneva Motor show. Based on the Mercedes-Benz SL 65 AMG, it includes a carbon roof and exterior, optimised driving dynamics and revised electronics. The car is 180 kg lighter through the use of carbon fiber, while handling has been improved with the installation a [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.mercedestuningmag.com/wp-content/uploads/2011/03/carlsson-c25-550x365.jpg" alt="carlsson c25 550x365 Super GT Carlsson C25 Royale" title="carlsson c25" width="550" height="365" class="alignnone size-large wp-image-1639" /><br />
Carlsson recently presented its new C25 Royale Super GT at the Geneva Motor show. Based on the Mercedes-Benz SL 65 AMG, it includes a carbon roof and exterior, optimised driving dynamics and revised electronics. </p>
<p>The car is 180 kg lighter through the use of carbon fiber, while handling has been improved with the installation a differential lock. The full ceramic brake system reduces the weight by 50 percent and reduces the unsprung mass. </p>
<p>The V12 biturbo engine achieves 753 hp (554 kW) and maximum torque of 1320 NM (electronically limited to 1150 Newton metres). This allows the Super GT to achieve 0 to 100 kph in 3.7 seconds and a maximum speed of 352 kph.</p>
<p>The C25 Royale is limited to 25 units, with different colours and paint combinations available with the choice of different interiors.</p>
<p><img src="http://www.mercedestuningmag.com/wp-content/uploads/2011/03/carlsson-c25-royale-5-550x387.jpg" alt="carlsson c25 royale 5 550x387 Super GT Carlsson C25 Royale" title="carlsson-c25-royale-5" width="550" height="387" class="alignnone size-large wp-image-1645" /></p>
<p><strong>Carlsson C25</strong></p>
<p><strong>Small series:</strong>	 	25 vehicles<br />
<strong>Cubic capacity:</strong> 		5980 cm3<br />
<strong>Type:	</strong>		V12 Biturbo<br />
<strong>Performance:</strong> 		554 kW (753 hp) at 5000 r.p.m.<br />
<strong>Maximum torque:</strong> 	1320 Nm at 3750  r.p.m. Electrically limited to 1150 Nm at 2000 to 4000 r.p.m.<br />
<strong>0-100 kph:</strong> 		3.7 seconds<br />
<strong>Maximum speed: </strong>	219 mph (352 kph)<br />
<strong>Suspension:</strong>		C-Tronic® SUSPENSION®<br />
<strong>Kerb weight:</strong>		 1970 kg<br />
<strong>Power-to-weight ratio:</strong> 	3.56 kg/kW (2.61 kg/hp)<br />
<strong>Transmission: </strong>		SPEEDSHIFT 5-gear automatic<br />
<strong>Wheels:</strong>			Forged wheels (Ultra Light) in 9.5&#215;20 inch (front axle) and 12&#215;20 inch (rear axle)<br />
<strong>Tyres: </strong>				265/30 R 20 (front) and 325/25 R 20 (back)<br />
<strong>Brakes:</strong>			Complete ceramic brake system with 396&#215;40 millimetres and 6-piston brake calliper (front axle) 380&#215;32 millimetres and 4-piston brake calliper (rear axle)<br />
<strong>Price:</strong> 			429,000 Euro net export price<br />
510,510 Euro including German VAT</p>

<a href='http://www.mercedestuningmag.com/super-gt-carlsson-c25-royale/carlsson-c25-4/' title='carlsson c25'><img width="75" height="49" src="http://www.mercedestuningmag.com/wp-content/uploads/2011/03/carlsson-c25-75x49.jpg" class="attachment-thumbnail" alt="carlsson c25 75x49 Super GT Carlsson C25 Royale" title="carlsson c25" /></a>
<a href='http://www.mercedestuningmag.com/super-gt-carlsson-c25-royale/carlsson-c25-2-2/' title='carlsson-c25-2'><img width="75" height="49" src="http://www.mercedestuningmag.com/wp-content/uploads/2011/03/carlsson-c25-2-75x49.jpg" class="attachment-thumbnail" alt="carlsson c25 2 75x49 Super GT Carlsson C25 Royale" title="carlsson-c25-2" /></a>
<a href='http://www.mercedestuningmag.com/super-gt-carlsson-c25-royale/carlsson-c25-royale-2/' title='carlsson-c25-royale-2'><img width="75" height="50" src="http://www.mercedestuningmag.com/wp-content/uploads/2011/03/carlsson-c25-royale-2-75x50.jpg" class="attachment-thumbnail" alt="carlsson c25 royale 2 75x50 Super GT Carlsson C25 Royale" title="carlsson-c25-royale-2" /></a>
<a href='http://www.mercedestuningmag.com/super-gt-carlsson-c25-royale/carlsson-c25-royale-3/' title='carlsson-c25-royale-3'><img width="75" height="50" src="http://www.mercedestuningmag.com/wp-content/uploads/2011/03/carlsson-c25-royale-3-75x50.jpg" class="attachment-thumbnail" alt="carlsson c25 royale 3 75x50 Super GT Carlsson C25 Royale" title="carlsson-c25-royale-3" /></a>
<a href='http://www.mercedestuningmag.com/super-gt-carlsson-c25-royale/carlsson-c25-royale-5/' title='carlsson-c25-royale-5'><img width="75" height="52" src="http://www.mercedestuningmag.com/wp-content/uploads/2011/03/carlsson-c25-royale-5-75x52.jpg" class="attachment-thumbnail" alt="carlsson c25 royale 5 75x52 Super GT Carlsson C25 Royale" title="carlsson-c25-royale-5" /></a>
<a href='http://www.mercedestuningmag.com/super-gt-carlsson-c25-royale/carlsson-c25-royale-6/' title='carlsson-c25-royale-6'><img width="75" height="39" src="http://www.mercedestuningmag.com/wp-content/uploads/2011/03/carlsson-c25-royale-6-75x39.jpg" class="attachment-thumbnail" alt="carlsson c25 royale 6 75x39 Super GT Carlsson C25 Royale" title="carlsson-c25-royale-6" /></a>

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		<title>Carlsson establishes own subsidiary in the USA</title>
		<link>http://www.mercedestuningmag.com/carlsson-establishes-own-subsidiary-in-the-usa/</link>
		<comments>http://www.mercedestuningmag.com/carlsson-establishes-own-subsidiary-in-the-usa/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 21:58:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[other]]></category>

		<guid isPermaLink="false">http://www.mercedestuningmag.com/?p=1407</guid>
		<description><![CDATA[The automobile manufacturer Carlsson has now increased its international presence. The Mercedes-Benz specialist will serve the U.S. market through its own subsidiary in Las Vegas, Nevada and supply its entire product portfolio. Carlsson USA works along with renowned partners and hence has access to well-established distribution channels. The partners include SAT in Florida, RTW Motoring [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.mercedestuningmag.com/wp-content/uploads/2010/09/carlsson-eua.gif" alt="carlsson eua Carlsson establishes own subsidiary in the USA" title="carlsson US" width="550" height="366" class="alignnone size-full wp-image-1408" /><br />
The automobile manufacturer Carlsson has now increased its international presence. The Mercedes-Benz specialist will serve the U.S. market through its own subsidiary in Las Vegas, Nevada and supply its entire product portfolio. Carlsson USA works along with renowned partners and hence has access to well-established distribution channels. The partners include SAT in Florida, RTW Motoring in California, Mercedes-Benz of Bughead in Atlanta, Georgia, Tire Rack and many other auto accessory and Mercedes-Benz specialists.</p>
<p>With the new subsidiary and partner network, Carlsson has strengthened its own profile as a globally active company. Thus the U.S. market will benefit from the engineering and the experience of the German Mercedes-Benz specialist. This includes the entire portfolio of Carlsson alloy wheels, performance upgrades, aerodynamic components, intelligent solutions and comprehensive vehicle customisation from the A to the S-Class and the self-developed Super GT Carlsson C25.</p>
<p><strong>Carlsson USA Inc.</strong><br />
8430 W Lake Mead Blvd. Suite 100<br />
Las Vegas, NV 89128<br />
<font style="position: absolute;overflow: hidden;height: 0;width: 0"><a href="http://www.ikoni.eu/">&#1057;&#1091;&#1074;&#1077;&#1085;&#1080;&#1088;&#1080;</a></font></p>
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		<title>Mercedes 560 SEL Carat Duchatelet</title>
		<link>http://www.mercedestuningmag.com/mercedes-560-sel-carat-duchatelet/</link>
		<comments>http://www.mercedestuningmag.com/mercedes-560-sel-carat-duchatelet/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 23:29:45 +0000</pubDate>
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				<category><![CDATA[other]]></category>
		<category><![CDATA[Carat Duchatelet]]></category>

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		<description><![CDATA[This time We show you a reader’s ride. Living in Abu Dhabi, Manour Ahmed, wants to share it’s car with all of you. It’s a 1989 Mercedes-Benz 560 SEL modified by Carat Dutchatlet. Maybe some of you already know Carat Dutchatlet, an industry leading innovator in VIP and Head of State armor e integration solutions, [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.mercedestuningmag.com/wp-content/uploads/2010/04/DSC04611.jpg" alt="DSC04611 Mercedes 560 SEL Carat Duchatelet" title="DSC04611" width="550" height="412" class="alignnone size-full wp-image-809" /> This time We show you a reader’s ride. Living in Abu Dhabi, Manour Ahmed, wants to share it’s car with all of you. It’s a 1989 Mercedes-Benz 560 SEL modified by Carat Dutchatlet. Maybe some of you already know Carat Dutchatlet, an industry leading innovator in VIP and Head of State armor e integration solutions, with dominance in elite armored coachbuilding including bespoke custom interiors and world-renowned craftsmanship. <span id="more-801"></span></p>
<p>Carat Duchatlet unveiled CaratSecurity.com last week, a combined enterprise portal designed to highlight the combined capabilities of the Carat Security Group, an international mobile security company comprising the world&#8217;s two premier brands, Carat Duchatelet and Centigon.</p>
<p>This 560 SEL is from the Diamond Series, and was the top of the rane and it’s ultra rare to find, specially its late 1980’s because modifying the car cost twice the price of a new w126 560 SEL. The exterior color is dark blue and interior is white grey color customized. It has 4 sec seats with different head rest design. </p>
<p>It also features a full customized interior with a real fridge with a compressor in the trunk, a TV, VHS, rear electric make up mirror, electric rear seats that go up and down,  rear sun roof, rear roof mounted Kenwood sound system with gold trimming, rear Rolls Royce side style mirrors, 2 separate storage&#8217;s instead of were you find the first aid kit with the VHS installed, a small bottle for crystal drink, 2 tone leather + Alcantara  dashboard. </p>
<p>The exterior is customized with an AMG body kit and 2 tone color BBS look-a-like rims. This car is very rare, it was bought from Dubai at the end of 2009, and it has 134000km. Manour Ahmed does not use the car very often and it is offering it for sale. If you are interested, please reach him on mobile 00971504915771.</p>
<p><strong>About Carat Duchatelet </strong><br />
Premier VIP and head of state armored vehicle solutions worldwide. Headquartered in Belgium, Carat Duchatelet includes superior solutions based on platforms including Rolls Royce, Bentley, Maybach and Mercedes Benz.</p>

<a href='http://www.mercedestuningmag.com/mercedes-560-sel-carat-duchatelet/dsc04531/' title='DSC04531'><img width="75" height="75" src="http://www.mercedestuningmag.com/wp-content/uploads/2010/04/DSC04531-150x150.jpg" class="attachment-thumbnail" alt="DSC04531 150x150 Mercedes 560 SEL Carat Duchatelet" title="DSC04531" /></a>
<a href='http://www.mercedestuningmag.com/mercedes-560-sel-carat-duchatelet/dsc04552/' title='DSC04552'><img width="75" height="75" src="http://www.mercedestuningmag.com/wp-content/uploads/2010/04/DSC04552-150x150.jpg" class="attachment-thumbnail" alt="DSC04552 150x150 Mercedes 560 SEL Carat Duchatelet" title="DSC04552" /></a>
<a href='http://www.mercedestuningmag.com/mercedes-560-sel-carat-duchatelet/dsc04554/' title='DSC04554'><img width="75" height="75" src="http://www.mercedestuningmag.com/wp-content/uploads/2010/04/DSC04554-150x150.jpg" class="attachment-thumbnail" alt="DSC04554 150x150 Mercedes 560 SEL Carat Duchatelet" title="DSC04554" /></a>
<a href='http://www.mercedestuningmag.com/mercedes-560-sel-carat-duchatelet/dsc04574/' title='DSC04574'><img width="75" height="75" src="http://www.mercedestuningmag.com/wp-content/uploads/2010/04/DSC04574-150x150.jpg" class="attachment-thumbnail" alt="DSC04574 150x150 Mercedes 560 SEL Carat Duchatelet" title="DSC04574" /></a>
<a href='http://www.mercedestuningmag.com/mercedes-560-sel-carat-duchatelet/dsc04575/' title='DSC04575'><img width="75" height="75" src="http://www.mercedestuningmag.com/wp-content/uploads/2010/04/DSC04575-150x150.jpg" class="attachment-thumbnail" alt="DSC04575 150x150 Mercedes 560 SEL Carat Duchatelet" title="DSC04575" /></a>
<a href='http://www.mercedestuningmag.com/mercedes-560-sel-carat-duchatelet/dsc04609/' title='DSC04609'><img width="75" height="75" src="http://www.mercedestuningmag.com/wp-content/uploads/2010/04/DSC04609-150x150.jpg" class="attachment-thumbnail" alt="DSC04609 150x150 Mercedes 560 SEL Carat Duchatelet" title="DSC04609" /></a>
<a href='http://www.mercedestuningmag.com/mercedes-560-sel-carat-duchatelet/dsc04610/' title='DSC04610'><img width="75" height="75" src="http://www.mercedestuningmag.com/wp-content/uploads/2010/04/DSC04610-150x150.jpg" class="attachment-thumbnail" alt="DSC04610 150x150 Mercedes 560 SEL Carat Duchatelet" title="DSC04610" /></a>
<a href='http://www.mercedestuningmag.com/mercedes-560-sel-carat-duchatelet/dsc04611/' title='DSC04611'><img width="75" height="75" src="http://www.mercedestuningmag.com/wp-content/uploads/2010/04/DSC04611-150x150.jpg" class="attachment-thumbnail" alt="DSC04611 150x150 Mercedes 560 SEL Carat Duchatelet" title="DSC04611" /></a>
<a href='http://www.mercedestuningmag.com/mercedes-560-sel-carat-duchatelet/dsc04612/' title='DSC04612'><img width="75" height="75" src="http://www.mercedestuningmag.com/wp-content/uploads/2010/04/DSC04612-150x150.jpg" class="attachment-thumbnail" alt="DSC04612 150x150 Mercedes 560 SEL Carat Duchatelet" title="DSC04612" /></a>
<a href='http://www.mercedestuningmag.com/mercedes-560-sel-carat-duchatelet/dsc04613/' title='DSC04613'><img width="75" height="75" src="http://www.mercedestuningmag.com/wp-content/uploads/2010/04/DSC04613-150x150.jpg" class="attachment-thumbnail" alt="DSC04613 150x150 Mercedes 560 SEL Carat Duchatelet" title="DSC04613" /></a>
<a href='http://www.mercedestuningmag.com/mercedes-560-sel-carat-duchatelet/dsc04614/' title='DSC04614'><img width="75" height="75" src="http://www.mercedestuningmag.com/wp-content/uploads/2010/04/DSC04614-150x150.jpg" class="attachment-thumbnail" alt="DSC04614 150x150 Mercedes 560 SEL Carat Duchatelet" title="DSC04614" /></a>
<a href='http://www.mercedestuningmag.com/mercedes-560-sel-carat-duchatelet/dsc04615/' title='DSC04615'><img width="75" height="75" src="http://www.mercedestuningmag.com/wp-content/uploads/2010/04/DSC04615-150x150.jpg" class="attachment-thumbnail" alt="DSC04615 150x150 Mercedes 560 SEL Carat Duchatelet" title="DSC04615" /></a>
<a href='http://www.mercedestuningmag.com/mercedes-560-sel-carat-duchatelet/dsc04616/' title='DSC04616'><img width="75" height="75" src="http://www.mercedestuningmag.com/wp-content/uploads/2010/04/DSC04616-150x150.jpg" class="attachment-thumbnail" alt="DSC04616 150x150 Mercedes 560 SEL Carat Duchatelet" title="DSC04616" /></a>
<a href='http://www.mercedestuningmag.com/mercedes-560-sel-carat-duchatelet/dsc04617/' title='DSC04617'><img width="75" height="75" src="http://www.mercedestuningmag.com/wp-content/uploads/2010/04/DSC04617-150x150.jpg" class="attachment-thumbnail" alt="DSC04617 150x150 Mercedes 560 SEL Carat Duchatelet" title="DSC04617" /></a>
<a href='http://www.mercedestuningmag.com/mercedes-560-sel-carat-duchatelet/dsc04618/' title='DSC04618'><img width="75" height="75" src="http://www.mercedestuningmag.com/wp-content/uploads/2010/04/DSC04618-150x150.jpg" class="attachment-thumbnail" alt="DSC04618 150x150 Mercedes 560 SEL Carat Duchatelet" title="DSC04618" /></a>
<a href='http://www.mercedestuningmag.com/mercedes-560-sel-carat-duchatelet/dsc04619/' title='DSC04619'><img width="75" height="75" src="http://www.mercedestuningmag.com/wp-content/uploads/2010/04/DSC04619-150x150.jpg" class="attachment-thumbnail" alt="DSC04619 150x150 Mercedes 560 SEL Carat Duchatelet" title="DSC04619" /></a>

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		<title>Sportservice Lorinser is moving</title>
		<link>http://www.mercedestuningmag.com/sportservice-lorinser-is-moving/</link>
		<comments>http://www.mercedestuningmag.com/sportservice-lorinser-is-moving/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 01:34:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[other]]></category>
		<category><![CDATA[Lorinser]]></category>

		<guid isPermaLink="false">http://www.mercedestuningmag.com/?p=660</guid>
		<description><![CDATA[“Perfecting what is already precious” is the company philosophy of Sportservice Lorinser, and it is also heeded in internal decisions. The traditional customizing company is now moving its Marketing and Sales Departments from the site in Winnenden to the Lorinser car dealership in Waiblingen, ten kilometres away. The decision was obvious: the architecturally imposing building, [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.mercedestuningmag.com/wp-content/uploads/2009/11/Lorinser-Waiblingen.jpg" alt="Lorinser Waiblingen Sportservice Lorinser is moving" title="Lorinser-Waiblingen" width="550" height="358" class="alignnone size-full wp-image-661" /> “Perfecting what is already precious” is the company philosophy of Sportservice Lorinser, and it is also heeded in internal decisions. The traditional customizing company is now moving its Marketing and Sales Departments from the site in Winnenden to the Lorinser car dealership in Waiblingen, ten kilometres away. The decision was obvious: the architecturally imposing building, in which both company sectors will soon be operating from, provides the perfect scope for transporting the brand’s style and attitude to life. <span id="more-660"></span></p>
<p>The new site offers plenty of synergy effects. For example, Sportservice Lorinser can now use the attractive showroom as an exhibition area for its current vehicle models and as an ideal presentation platform for topics and events related to the family-run company. In addition the location in Waiblingen also fulfils the highest culinary demands. Aside from the top class vehicles, Sportservice Lorinser can also spoil its guests in the Mille Miglia restaurant with choice Mediterranean delicacies. The move is planned for the middle of November. The service, workshop and warehouse will remain in Winnenden.</p>
<p>The new address is:</p>
<p>Sportservice Lorinser GmbH<br />
Alte Bundesstraße 45<br />
D-71332 Waiblingen</p>
<p><a href="http://www.lorinser.com">www.lorinser.com</a></p>
<p><!--adsense--></p>
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		<title>Third Annual Targa Trophy Road Rally</title>
		<link>http://www.mercedestuningmag.com/third-annual-targa-trophy-road-rally/</link>
		<comments>http://www.mercedestuningmag.com/third-annual-targa-trophy-road-rally/#comments</comments>
		<pubDate>Tue, 19 May 2009 22:38:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[other]]></category>
		<category><![CDATA[Targa Trophy]]></category>

		<guid isPermaLink="false">http://www.mercedestuningmag.com/?p=484</guid>
		<description><![CDATA[Targa Trophy, North America’s premier automotive lifestyle rally event, plans to zip through Southern California’s finest cities as it gears up to launch its first ever triple crown series. The unique proceeding will provide sports car enthusiasts the opportunity to showcase their vehicles during an energy-charged day incorporating competition, luxury automotive exhibitions and A-list parties, [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.mercedestuningmag.com/wp-content/uploads/2009/05/mercedes-targa-rally.jpg" alt="mercedes targa rally Third Annual Targa Trophy Road Rally " title="mercedes-targa-rally"   class="alignnone size-full wp-image-485" /> Targa Trophy, North America’s premier automotive lifestyle rally event, plans to zip through Southern California’s finest cities as it gears up to launch its first ever triple crown series. The unique proceeding will provide sports car enthusiasts the opportunity to showcase their vehicles during an energy-charged day incorporating competition, luxury automotive exhibitions and A-list parties, produced by Overell, Inc. <span id="more-484"></span></p>
<p>“Targa Trophy captures the characteristics of yesteryear’s motorsport events with a fresh twist,” explains Jason Overell, owner of Overell, Inc. and founder of the third annual road rally. “This is an unparalleled automotive driving exhibition, infused with excitement, and boasting an extremely impressive spectacle of exotic and specialty sports cars.” </p>
<p>Targa Trophy caters to the West Coast’s sports car aficionados, supplying them with a unique platform to celebrate and exhibit their passion for supreme driving machines.  Each event is comprised of 300 miles of adrenaline-pumping rally competition with 100 cars driving in and out of luxury destinations, creating an unparalleled luxury automotive experience for thousands of awe-inspired spectators. A strategic point system challenges the skill of both drivers and navigators to hit a series of check-points in predetermined times. Ferraris, Lamborghinis, Bugattis, Porsches and more will maneuver the course in each leg of the series with the promise of a visually stimulating experience. </p>
<p>Following the success of the 2008 production that took Beverly Hills, Santa Barbara and West Hollywood by storm, the 2009 series will commence on May 30 in Orange County. Drivers will take off from renowned shopping destination, South Coast Plaza, enjoy a scenic route to Imago Gallery in Palm Springs and, finally, cruise through the finish line in front of a waiting crowd back at South Coast Plaza. </p>
<p>The ralliers travel to San Diego on June 27 where the start and finish festivities will take place at the W San Diego. Drivers will spend their day riding from San Diego to a mid-day check point at Harrah’s Rincon Casino and back to an after party at the W Hotel. </p>
<p>September 19 will be the grand finale for Targa Trophy 2009. Entrants will be sent off from Fred Segal and travel to Big Bear Mountain for a beautiful scenic drive. The highly-anticipated culmination of the series will be held at an undisclosed location in Los Angeles. </p>
<p>In each city, the finish line festivities will be followed by a private award ceremony for rally participants and an after party featuring top music entertainment and lifestyle sponsors that is open to fans and spectators.</p>
<p>To learn more about Targa Trophy 2009, register for any of the upcoming rallies, receive email updates or join our automotive and lifestyle sponsoring brands, visit <a href="http://www.targatrophy.com">www.targatrophy.com</a>. </p>
<p><strong>ABOUT OVERELL INC. </strong><br />
Overell Inc. is known for developing and producing a wide cache of exclusive lifestyle events targeting the lifestyle consumer market. Founded by marketing and concept visionary Jason Overell in 2002, Overell Inc. has fast become a beacon in the luxury marketing and event planning industry. Innovative concepts and cutting edge design have brought demand from notable brands and entities ranging in such diverse categories as nightlife and entertainment promotions, hospitality, retail, film production and commercial real estate. Some notable clients include Lamborghini, Bentley, Armani Exchange, Fred Segal, Revlon, Wasatch Yachts, Moet &#038; Chandon Champagne, Grey Goose Premium Vodka, Westfield Malls, Starwood W Hotels, 60 Thompson Hotels, Symbolic Motor Car Company, Museum of Contemporary Art San Diego, Oliver McMillan Commercial Development, San Diego Film Festival, 944 Magazine and Modern Luxury Publications. </p>
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		<title>A new international marketplace for luxury cars</title>
		<link>http://www.mercedestuningmag.com/a-new-international-marketplace-for-luxury-cars/</link>
		<comments>http://www.mercedestuningmag.com/a-new-international-marketplace-for-luxury-cars/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 01:24:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[other]]></category>
		<category><![CDATA[luxury cars]]></category>

		<guid isPermaLink="false">http://www.mercedestuningmag.com/?p=402</guid>
		<description><![CDATA[Luxyauto.com is a uniformly styled and easy to navigate online marketplace with an attractive graphic design. The site deals solely with new and used cars costing €50,000 or more. Each object is presented with a comprehensive set of professional pictures, offering interested parties a good impression of the overall state and condition of the car. [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.mercedestuningmag.com/wp-content/uploads/2009/02/mercedes-luxury.jpg" alt="mercedes luxury A new international marketplace for luxury cars" title="mercedes luxury"   class="alignnone size-full wp-image-403" /> <a href="http://www.Luxyauto.com">Luxyauto.com</a> is a uniformly styled and easy to navigate online marketplace with an attractive graphic design. The site deals solely with new and used cars costing €50,000 or more. Each object is presented with a comprehensive set of professional pictures, offering interested parties a good impression of the overall state and condition of the car. <span id="more-402"></span></p>
<p>Luxyauto.com is a European advertising forum presented in six languages.The concept provides an extremely effective tool for anyone who deals in exclusive cars and who has a desire to communicate with a well-informed audience possessing considerable purchasing power.</p>
<p>Interview for free publication with Mr. Christer Olausson – Founder of Luxyauto.com</p>
<p><strong>Why did you decide to establish the Luxyauto.com marketplace?</strong></p>
<p>“Having studied the advertising of vehicles for sale on the Internet we were of the opinion that there is currently no dedicated advertising site focussed on exclusive cars,” explains Mr. Christer Olausson, founder of Luxyauto.com. “At the moment, all those parties active in the market offer a broad range of objects for sale, and all these objects are presented in a similar way, irrespective of the price class.” To reinforce his point, Mr. Olausson shows a few examples on the computer. The approach is similar on all the sites – most of the cars are marketed with highly dubious pictures. “One should focus on what one knows – car salespeople should sell cars, not act as photographers. I don’t know of any other industry working with capital goods or services that accepts such amateur photography.” It is for this reason that Mr. Olausson and his colleagues decided to develop Luxyauto.com, a concept designed especially for cars in the €50,000+ price class.</p>
<p>“Of course, we understand that it would be a hopeless task to try to offer such a service across the board, which is why Luxyauto.com distinguishes between exclusive offerings and traditional ones. In our opinion, cars in the luxury segment should be marketed in a graphically attractive environment with a solid presentation and professional graphic material.” In order to illustrate this point, Mr. Olausson picks out a range of advertising material from a number of industries – a travel advertisement with fantastic pictures of a holiday paradise in the Maldives, a property advertisement using images of a designer house on the waterfront taken from airy and attractive angles, and a credit card advertisement showing the portrait of a happy couple toasting with champagne glasses against the beautiful backdrop of a sunset. “As you can see, graphic material is of crucial importance, as we choose to take a closer look at advertisements that attract our attention visually.” According to Mr. Olausson, the principle is no different when it comes to the car industry.</p>
<p>He points to three crucial issues that lead to successful sales: Does the car in the picture represent the buyer’s wishes? Does the car in the picture appear to justify its price? Is the car in the picture attractive enough to induce the buyer to contact the salesperson? “There is a good reason behind the car industry putting so much time and money into marketing and presenting new models and accessories. Consumers who intend to acquire capital goods or services with status always have higher expectations, as they take for granted that the exposure and service provided will be in line with the price and the product.” Taking this into account, the philosophy and structure of the Luxyauto.com marketplace seems well thought-out. Mr. Olausson has a point when he says that there is a considerable difference when one navigates amongst clear and well-managed graphic material.</p>
<p><strong>The question is – why launch this service in times such as these? </strong></p>
<p> “We know, from sources such as dealers within the car industry, that the customer group for more exclusive cars is not especially sensitive to economic cycles. The most important issue is to market oneself in the right way now when buyers gain access to a considerably greater choice of objects.</p>
<p>In order to allow salespeople to reap the greatest benefit from the Luxyauto.com marketing initiative, we also supply a customer gallery so that dealers can integrate images in their own websites.” It is obvious that Mr. Olausson has a clear view of how he should manage and develop the business. If, for example, one takes a look at the Stockholm Porsche Center website (www.porsche-stockholm.se) and searches amongst second-hand cars in the Luxy.se gallery, one can quickly see the huge difference and the solid overall impression given by the superior presentation of objects.</p>
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		<title>Mercedes Christmas gifts</title>
		<link>http://www.mercedestuningmag.com/mercedes-christmas-gifts/</link>
		<comments>http://www.mercedestuningmag.com/mercedes-christmas-gifts/#comments</comments>
		<pubDate>Sat, 06 Dec 2008 16:33:51 +0000</pubDate>
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		<description><![CDATA[Are you still looking for the ultimate Christmas gift for a Mercedes Fan? Look no further, we have you covered with the ultimate Christmas gift list for Mercedes fans. Amazon.com Widgets If you are looking for some part or accessory for your car, to improve performance, looks or comfort then we suggest taking a look [...]]]></description>
			<content:encoded><![CDATA[<p>Are you still looking for the ultimate Christmas gift for a Mercedes Fan? Look no further, we have you covered with the ultimate Christmas gift list for Mercedes fans. </p>
<div align="center"><OBJECT classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://fpdownload.macromedia.com/get/flashplayer/current/swflash.cab" id="Player_78360591-7730-4f69-8784-4edceb57fab6"  WIDTH="500px" HEIGHT="175px"> <PARAM NAME="movie" VALUE="http://ws.amazon.com/widgets/q?ServiceVersion=20070822&#038;MarketPlace=US&#038;ID=V20070822%2FUS%2Ftuningonlinep-20%2F8010%2F78360591-7730-4f69-8784-4edceb57fab6&#038;Operation=GetDisplayTemplate"><PARAM NAME="quality" VALUE="high"><PARAM NAME="bgcolor" VALUE="#FFFFFF"><PARAM NAME="allowscriptaccess" VALUE="always"><embed src="http://ws.amazon.com/widgets/q?ServiceVersion=20070822&#038;MarketPlace=US&#038;ID=V20070822%2FUS%2Ftuningonlinep-20%2F8010%2F78360591-7730-4f69-8784-4edceb57fab6&#038;Operation=GetDisplayTemplate" id="Player_78360591-7730-4f69-8784-4edceb57fab6" quality="high" bgcolor="#ffffff" name="Player_78360591-7730-4f69-8784-4edceb57fab6" allowscriptaccess="always"  type="application/x-shockwave-flash" align="middle" height="175px" width="500px"></embed></OBJECT> <NOSCRIPT><A HREF="http://ws.amazon.com/widgets/q?ServiceVersion=20070822&#038;MarketPlace=US&#038;ID=V20070822%2FUS%2Ftuningonlinep-20%2F8010%2F78360591-7730-4f69-8784-4edceb57fab6&#038;Operation=NoScript">Amazon.com Widgets</A></NOSCRIPT></div>
<p>If you are looking for some part or accessory for your car, to improve performance, looks or comfort then we suggest taking a look at other items on <a href="http://buyit.mercedestuningmag.com/">Mercedes Tuning Store</a>.  </p>
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		<title>The Lorinser Fashion Collection</title>
		<link>http://www.mercedestuningmag.com/the-lorinser-fashion-collection/</link>
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		<pubDate>Thu, 25 Sep 2008 00:08:36 +0000</pubDate>
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		<category><![CDATA[Lorinser]]></category>

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		<description><![CDATA[The name Lorinser stands for individually customised automobiles and for high-end design, luxury and lifestyle. Lorinser has remained faithful to these standards with its new Fashion Collection, and presents not only new, exclusive fashion for men, but also a stylish collection for ladies bearing the label &#8220;fashion by Nina Lorinser&#8221;. With the new Fashion Collection, [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.mercedestuningmag.com/wp-content/uploads/2008/09/lorinser-fashion1.jpg" alt="lorinser fashion1 The Lorinser Fashion Collection" title="lorinser-fashion1" /> The name Lorinser stands for individually customised automobiles and for high-end design, luxury and lifestyle. Lorinser has remained faithful to these standards with its new Fashion Collection, and presents not only new, exclusive fashion for men, but also a stylish collection for ladies bearing the label &#8220;fashion by Nina Lorinser&#8221;.<span id="more-306"></span> </p>
<p>With the new Fashion Collection, the family-owned business Lorinser is demonstrating that it not only knows how to kit out vehicles, but also the people in the vehicles. The modern and diversely interpreted Lorinser family crest is once again found as the central designing label. </p>
<p>The men&#8217;s collection presents itself with a casual yet elegant fit and our man is ready for the summer party or stroll through town. The &#8220;76&#8243; points to the origins of the vehicle customizing, thus creating a bridge between the past and the present. Short and long-sleeved versions of the men&#8217;s polo shirts come in a perfect leisure outfit. Loosely cut T-shirts, fashionable long-sleeved shirts, all with elaborate art print in Lorinser design, supplement the product range for stylish appearance on any occasion. </p>
<p>When the weather&#8217;s cooler, the sporty, elegant Troyer is the perfect garment and cuts a perfect figure with its discreetly tone-in-tone embroidered Lorinser label, fashionable stand-up collar and short zipper. One absolute highlight of the Lorinser Collection is the stylishly cut men&#8217;s jacket. In an elegant black, it is suitable on almost all occasions yet gives off a particularly striking masculine touch.</p>
<p>In contrast to the masculine appearance of the men&#8217;s line, the ladies&#8217; outfits present themselves body conscious and feminine, but always sporty in their cuts and design: there is a choice of T-shirt, polo and cheeky zipped jacket with matching sexy lady pants.  </p>
<p>For more information please visit <a href="http://www.sportservice.lorinser.com">http://www.sportservice.lorinser.com</a>;</p>
<p>
<a href='http://www.mercedestuningmag.com/the-lorinser-fashion-collection/lorinser-fashion1/' title='lorinser-fashion1'><img width="75" height="75" src="http://www.mercedestuningmag.com/wp-content/uploads/2008/09/lorinser-fashion1-150x150.jpg" class="attachment-thumbnail" alt="lorinser fashion1 150x150 The Lorinser Fashion Collection" title="lorinser-fashion1" /></a>
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