“Perfecting what is already precious” is the company philosophy of Sportservice Lorinser, and it is also heeded in internal decisions. The traditional customizing company is now moving its Marketing and Sales Departments from the site in Winnenden to the Lorinser car dealership in Waiblingen, ten kilometres away. The decision was obvious: the architecturally imposing building, in which both company sectors will soon be operating from, provides the perfect scope for transporting the brand’s style and attitude to life. Read more…
Targa Trophy, North America’s premier automotive lifestyle rally event, plans to zip through Southern California’s finest cities as it gears up to launch its first ever triple crown series. The unique proceeding will provide sports car enthusiasts the opportunity to showcase their vehicles during an energy-charged day incorporating competition, luxury automotive exhibitions and A-list parties, produced by Overell, Inc. 
After an intense, 45-day build and grueling 30 days of campaigning for votes from friends, family, and total strangers, Mercedes-Benz announced that RENNTECH has won the 
The man of the world has long been able to bring joy to his Mercedes by going to vehicle customiser Lorinser. With the new Fashion Collection by Nina Lorinser, this now also works on a person who probably means a little more to him. Regardless of whether her name is Mercedes, Anna or Stephanie. 
